Create a custom website to express your home's personality
Social media, to spread the word on Facebook, LinkedIn, Instagram
Zillow - as Premier Agent, I will always be featured next to your home, ensuring that your home is presented in the best light
Feature in our newsletter, which is sent out monthly to thousands of prospective buyers
Create buzz in the area
"Coming Soon" features and posts to create buzz around your listing
"For Sale" sign, proeminently, displayed at your home
Send direct mail postcards to the surrounding neighborhood
Sell your home
Do private showings
Host regular open houses
Dagny is a selling machine! She hosted an open house for us, and she was addressing the problems the buyers were having, even before they said anything!
4. Negotiating with buyers
As the offers start coming in, if we like what we see, we will begin a 3-stage negotiation process.
Focus on the initial price, contingencies, closing date, and also the appraisal, inspection and mortgage terms.
Once inspection is complete, it's time to negotiate on what gets fixed and what does not.
If the appraisal comes in too low, mortgage companies will not cover the agreed upon price, and it is time to negotiate on whether you will lower the price or the buyers will pay more out of pocket.
I was about to take a low-ball offer on my home, but Dagny knew that someone else was interested.
She helped drag out the negotiations while the buyer's agent pressed us for a decision.
I'm glad she did, because the second offer, knowing that one was already on the table, came in over the asking price.
She goes to bat for her clients!
5. Time to pack
We wait while the buyer gets the clear-to-close from the lender, and then