Home Seller's Roadmap

1. Home Evaluation

First, we need to set the listing price, and for this we will:

Evaluate the current condition of your home
Conduct a competitive market analysis
Leverage our local knowledge to identify factors that might influence the price

I don’t know how, but Dagny knew that city water would be brought to our street, which really raised our price. And that was great!

2. Prepping your home for sale

After a full assessment of your home, we will show you what:

Must be fixed
Can be hidden
Should be upgraded, for a great return on investment

If done right, you will:

Sell at a higher price
Sell faster
Attract a broader audience of buyers
Protect yourself in the negotiations

if needed, we can provide vetted contractors, to make all of this happen.


3. Marketing your home

Create a presentation

Professional staging/design for a great first impression
High resolution, expertly composed photos of your home inside and out
Professional copywriting, because every home has a story which needs to be told
Drone photography for unique and fascinating perspectives
Video & 3D interactive tours to portray the true feel of your home
Print brochure for buyers to take and remember your home

Marketing online

Post on the MLS to appear on Zillow, Realtor.com, and other major sites
Feature on our site, www.dagnysrealestate.com:
  • be seen by 7000+ prospective buyers each month
  • highlighted in the search engine
  • featured in premium spots around the website
Create a custom website to express your home's personality
Social media, to spread the word on Facebook, LinkedIn, Instagram
Zillow - as Premier Agent, I will always be featured next to your home, ensuring that your home is presented in the best light
Feature in our newsletter, which is sent out monthly to thousands of prospective buyers

Create buzz in the area

"Coming Soon" features and posts to create buzz around your listing
"For Sale" sign, proeminently, displayed at your home
Send direct mail postcards to the surrounding neighborhood

Sell your home

Do private showings
Host regular open houses
Dagny is a selling machine! She hosted an open house for us, and she was addressing the problems the buyers were having, even before they said anything!

4. Negotiating with buyers

As the offers start coming in, if we like what we see, we will begin a 3-stage negotiation process.

Offer negotiation

Focus on the initial price, contingencies, closing date, and also the appraisal, inspection and mortgage terms.

Inspection negotiation

Once inspection is complete, it's time to negotiate on what gets fixed and what does not.

Appraisal negotiation

If the appraisal comes in too low, mortgage companies will not cover the agreed upon price, and it is time to negotiate on whether you will lower the price or the buyers will pay more out of pocket.

I was about to take a low-ball offer on my home, but Dagny knew that someone else was interested. She helped drag out the negotiations while the buyer's agent pressed us for a decision. I'm glad she did, because the second offer, knowing that one was already on the table, came in over the asking price. She goes to bat for her clients!

5. Time to pack

We wait while the buyer gets the clear-to-close from the lender, and then

you have one week to Pack & Move
Let's get in touch

    Let's sell your home!

    20 Windy Ridge Place Wilton, CT 06897

    Because we love Fairfield County Dagny Eason - Owner / Broker